
Sally
Game Dev
“Demystifying game development is the only way we will encourage more people to join the games industry - and as a result, have more voices in the room to make even better games.”
Founder & Ceo
Wyrdren Games
Foundation Games Pathway Lead
University for the Creative Arts
Ex-Art Director
Arrogant Pixel
Speaker
GDLX 2025 - Fireside Indie Games Panel & Solo talk on the Into Games Career Stage
Into Games Masterclass 2024
Debug U 2024 - Recording Here
Konsoll Connect 2023
Develop: Brighton 2023 - Recording Here
EGX Rezzed 2023
WASD x IGN 2023
Game Dev London Expo (GDLX) 2023
Limit Break Opening Ceremony (Online) 2023
Rapture Gaming Festival 2023
Awards & Nominations
Best representation of Women in a video game - women in Games Awards 2022 - Spellbound: The Magic Within (nominated)
Game Dev Hero Awards 2022 - Progression advocate (finalist)
Narrative Excellence - London Games Festival 2022
Tech Women 100 2023 (finalist)
Highlighted in Safe in our Worlds Devcember 2024 Industry Stars.
As the Founder and Creative Director of Wyrdren, Sally has led the charge in crafting immersive stories and experiences. Her work on titles like "Spellbound: The Magic Within" showcases her knack for pushing the boundaries of interactive storytelling and captivating audiences with rich narratives.
Sally's commitment goes beyond game development. She's a passionate advocate for diversity and inclusivity in the gaming industry, actively serving as a 'Women in Games' Ambassador and an 'Into Games' Video Games Ambassador. Her dedication aligns seamlessly with her mission to shape a more inclusive gaming community.
In academia, Sally dons the hat of a Game Design Lecturer at the University of West London. Her role involves nurturing the next generation of game developers, effectively shaping the future of the gaming industry through education.
But that's not all. Sally extends her mentorship to underrepresented individuals in the UK games industry through the Limit Break Mentorship committee, fostering a strong sense of community and support.
As Art Director at Arrogant Pixel, she enhances the visual aspects of games and manages the largest department, championing her team's growth from juniors to seniors.
Sally is a sought-after speaker at gaming conventions and events, addressing vital topics like Equality, Diversity, and Inclusion (EDI), the importance of diversity in character design, practical guidance for entering the gaming industry, and setting up effective portfolios.
Sally's journey through the digital arts, gaming, and advocacy is a commitment to making the gaming industry more inclusive, diverse, and empowering for all. Join her on this adventure.

Art Director, Indie Company CEO, University Lecturer & Public Speaker.
Articles & Podcasts
22 April 2025 Thinking About Starting Your Own Indie Studio! - Patch Magazine
19 December 2024 Devcember Industry Stars: Industry Mentors
06 March 2024 International Women’s Day Feature
18 December 2023 University for the Creative Arts News
07 November 2023 AMATA World Podcast
31 August 2022 FINGER GUNS: 26 Indie Games To Get Excited About in September 2022
10 August 2022 London Games Festival Official Selection
12 May 2022 Womenize!
29 April 2022 GAMER! BEWARE!
15 October 2021 FINGER GUNS Article: EGX 2021: Interactive Fiction Might Be About To Have A Stellar Year
31 May 2021 She Plays Games Podcast

Achievements, Partners and Awards
UK Games Fund Round 8
Wyrdren is proudly a recipient of Round 8 funding by the UKGF in 2022.
BAFTA
Sally is a BAFTA Connect Member.
Tech women 100
Sally was a finalist in the TECH Women 100 list in 2023.
Limitbreak mentoring
In 2023 was selected as part of the Limit Break committee and has been a mentor every year since 2022.
THE GAME AWARDS FUTURE CLASS 2023
Sally was selected to be a part of the 2023 The Game Awards Future Class cohort.
Into Games
Sally is a Video Games Ambassador volunteering on the program set up by IntoGames.
Game Dev Heroes Nominee 2022
Sally was a Game Dev Hero 2022 finalist ‘Progression Advocate’ for her work around inclusion in the industry.
#Raisethegame
Wyrdren Games is a Pledge Partner of #RaiseTheGame Diversity Pledge
Women in Games Ambassador
Founder Sally has passionately and proudly been a Women in Games Ambassador since 2019.
London Games Festival Offical Selection
Spellbound: TMW was chosen for the category of narrative excellence in the London Games Festival Offical Selection.